HERE ARE A FEW OF THE THINGS I’VE BEEN UP TO.
— Andy Edmonds
Work, Hobbies and Words —
Senior Growth Director, APAC. Oct 20 – To Date
Recently hired to fuel growth for MediaMonks and the S4 network across the APAC region. Working to extend existing relationships and bring in new global and regional logos. Covering all digital capabilities and offerings from Production, Innovation, Digital Assets and Platforms.
Emigrated UK > Singapore, Asia ✈️
Sabbatical, Feb 20 – Sept 20
We decided that it was time for something different. Packed our bags and moved to Singapore! I’d love to tell you the story.
Havas Media Group – Performance 📈
Head of Performance, Oct 19 – Feb 20
I was seconded as Head of Havas Performance Unit, to work out my notice period due to a move to Singapore. I was accountable for the health and happiness for 57 FTE, the agencies P&L and overall product and services. My objectives, deliver FY19 budget, address cultural challenges, significantly lower churn, review product capabilities and plan for my succession.
Havas Media Group – JUMP 🎥
Group Content & Operations Director, May 17 – Oct 19
We took the great concept of a new content division and agency and brought it to life in just a few short months. I collaborated with the Havas Group COO, Media Group CEO, CFO and MD of Content to establish, productise, operationalise, market and develop a new content agency within Havas Media Group. A real start-up with a core focus on delivering end to end content solutions. We delivered Media Partnerships, Social Content, Influencer Marketing, Branded Content across all content formats for the majority of Havas Media Group clients. A fantastic role where my learning curve was almost vertical.
Dentsu Aegis Network – iProspect 👨🏼💻
Head of Product – Content, Social & Video, May 15 – May 17
I started a new challenge as Head of Content with iProspect, part of Dentsu Aegis Network. With the objective of centralising and overhauling the Content, Social and Video functions within the group. A huge part of this task, involved working alongside John Brown Media, a new acquisition at the time, to develop the Intelligent Content proposition. One that is still widely sold today. Within two years we’d scaled the content team and operation to include a regional hub in our Stafford office. With multiple award nominations and wins during this time. Dentsu gave me experience in negotiating and working with a large matrix organisation and many of my work-streams spanned multiple teams and agencies within the group both locally, regionally and globally.
Braintrain 20:20 – SleepCogni 😴
Investor and Marketing Advisor to the board, Since Oct 14
I’m excited to be part of the Worlds First CBT-Based Sleep Therapy Device – It adjusts its treatment based on your unique physiological profile and your sleep environment. A real game changer!
Cognitive Behaviour Therapy (CBT) is based on reversing these negative behaviours and converting them into positive sleep promoting behaviours.
For you this means that your body learns how to fall and stay asleep and gives you the deep restful sleep you crave.
Chilli Digital Ltd 🌶
Co-Founder & Director, Nov 13 – Oct 16
We developed an agency that gathered business knowledge to deliver digital strategies that maximised brand awareness.
Created investment/incubation vehicle to encourage & enable business growth for our clients utilising Search Engine Optimisation & digital marketing knowledge, while collaborating with an investor consortiums.
Provided our clients with a service that identified emerging talent to support their businesses, many of whom are now significant players with digital agencies.
Greenlight Digital 🔗
Head of Outreach, Jul 12 – May 15
I was responsible for overseeing the creative off-page strategy and outreach activities for global, national and local businesses.
From conception to post-implementation, We designed highly effective campaigns that harnessed both Search and Social providing completely integrated campaigns for global and UK-based corporations, including RS Components, New Look, Santander and Sky,
I have gained valuable insights into how to bridge the Search and Social divide and infuses every campaign with a bespoke knowledge and works across all sectors and industries.
— A handful of thoughts —
I’ll blog about work, home and hobbies. Nothing serious, just a handful of musings.
Below you’ll find my most recent words.
Born in the UK,
— currently living in Singapore —
I’ve very recently emigrated from the UK to Singapore and I’d love for you to get in touch.
You’ll find me on the social channels below. The best way to get my attention is through LinkedIn, let’s connect.